Marketing Executive

Branding Coordinator - Creative & Content
Education: BBA (Marketing)
Experience: 2-6 years
Location : Karachi 
Salary market competitive plus other benefits
Job description:
1) Conceptualize & Implement Branding Campaigns targeting existing and potential customers with a view towards achieving TOM (top of mind) status.
2) Create and collaborate to implement all marketing activities including digital, social, ATL / BTL, Influencer, and elevate overall brand health 
3) Utilize a data driven approach to creative optimization for all creative and brand development tasks.
4) Formulate and ensure implementation of a branding calendar, encompassing future proposed marketing campaigns with associated timelines.
5) Brainstorm creative content for promotional activities, including but not limited to; Slogans, Taglines, Ad Copy, Ad Briefs and Social media content targeting word-of-mouth (WoM) and viral marketing.
6) Conduct market research in order to integrate in-demand trends and industry best practices with broader brand identity.

Candidate must:
• Have exhaustive understanding of marketing elements and research methods & analysis.
• Be well-organized and detail oriented
• Possess exceptional communication and writing skills
• Tie in commercial awareness partnered with a creative mind.
• Familiarity with latest marketing trends and best practices
• Ability to plan and execute business strategies